Case Study · AI Video Transformation
An AI-generated product film for the Hexa India wardrobe
Static product renders became a dynamic marketing video, without the cost and logistics of a traditional shoot.
AI
Generated Motion
Zero
Studio Shoot
Multi
Platform Delivery
AI Video Creation
Zero Studio Shoot
Customer Profile
About Hexa India
Hexa India manufactures premium kitchen and furniture hardware: fittings, accessories and storage solutions for modular furniture makers, interior designers, dealers and homeowners.
Brand
Hexa India
Industry
Furniture Hardware
Product
Modern Wardrobe
Service
AI Product Video
The Challenge
Static visuals left key selling points hidden
The wardrobe had a premium design and clever storage, but still images could not show how it worked.
- —Storage capacity
- —Internal drawer functionality
- —Hanging space and shelving
- —Premium finish and materials
- —Overall scale and usability
Key presentation needs
01
Doors in Motion
How the doors open and close.
02
Interior Layout
Shelving, hanging space and drawer access.
03
Dimensions
Scale conveyed through camera movement.
04
Material Appearance
Finish and texture shown in light.
Comparative Analysis
Static images versus interactive experience
Feature
Traditional Photography
Pixlnexs Experience
Production
Studio shoot, crew and logistics
AI motion from existing renders
Timeline
Weeks
Days
Cost
High, with reshoots for changes
Fraction of studio cost
Functionality
Hard to show in stills
Doors, drawers and interiors animated
Reuse
Single campaign
Web, social, marketplace and sales
The Solution
From static to dynamic
Our workflow analyzed the existing renders, generated natural camera movement, animated the functional elements and finished with cinematic lighting and transitions.
- —Smooth cinematic camera movements
- —Exterior and interior product reveals
- —Animated door-opening sequences
- —Drawer functionality demonstrations
- —Marketing-ready delivery for every channel
Proven Performance
Measurable business impact
Better
Storytelling
Function shown, not described
Faster
Production
Compared to a traditional shoot
Lower
Cost
No studio, crew or logistics
Reusable
Assets
Across every marketing channel
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